(They may return the favor by writing some positive reviews for you as well!) You can add a line at the bottom of your receipts that says: “We LOVE referrals! use them on the pages of your website — your homepage, your About Us page, etc. Loan Out Your Pieces of Jewelry Social media platforms see high engagement levels with photos, especially something as flashy and sexy as jewelry, so use photos of your jewelry to create a buzz about you. So if someone receives your jewelry marketing postcard in their mailbox, and then they google your jewelry store’s name, your Google listing will pop up, and you’ll look credible and trustworthy to the degree it’s filled out all the way (like the example above)! The last thing you need is a disgruntled former customer bad-mouthing your business. Sponsor the event, or get a booth where you can show off your wares and meet people face-to-face (and remember to wear your jewelry!). For even more jewelry store marketing ideas, check out these postcards that work! Photos that clearly SHOW the quality and beauty of your jewelry will make your jewelry store marketing much more effective because prospects will instantly be able to SEE that you have something worth buying. Which will make them feel valued and save YOU extra jewelry marketing dollars! document.write(new Date().getFullYear()) The only way to find your brand advocates is to be active on the platforms that they are using. Collect photos and captions that your customers are sharing about your products online. Remember that Google LOVES consistency, so just keep your business’s information updated across anywhere it’s listed online and work on getting lots of positive reviews (#15) and running ads — which I talk about here: As I mentioned before in #8, 93% of online experiences start with a search engine. It was very helpful . What do they need help with when shopping for jewelry? Another way to keep your customers thinking about your jewelry store is by sending them postcards (#6), which you can have personalized so they see their name directly on your jewelry marketing as soon as they grab their mail! Customizing your website and content could be an excellent start for your business. You don’t want to spend your precious marketing dollars on promoting to EVERYONE. Social media has become an indispensable part of any marketing strategy. You can use PostcardMania’s PPC management services here. See more ideas about jewellery marketing, things to sell, craft business. Direct mail postcards can deliver business growth for your small business when all other marketing tools fail. Now that you have a basic understand of how content marketing works, let’s talk about why you, as a jeweler, might want to use this strategy as part of your overall marketing plan.These three reasons will hopefully convince you to give content marketing a try sometime soon! Furthermore, consumers are purchasing year-round and often for themselves instead of others. Economic & best for jewelry business. Reach out to magazines and offer your shop’s story as an article piece to be featured in their next issue! Publishing helpful articles on your business’s blog can actually generate up to 4.5 times more leads than businesses who don’t utilize this free jewelry marketing resource, according to Hubspot. Your online jewellery marketing plan could include things like setting up a simple website or improving an existing one, or signing up to sell through a community like Etsy. Plus, its benefits extend far beyond increasing sales. Social media is the modern day word of mouth marketing—and your customers are your biggest brand advocates. According to a report by Nielsen, 92% of consumers trust referrals from people they know. Let’s say you mail out 10,000 jewelry marketing postcards, and you check your Google Analytics account and notice 6,000 people visited your website with 1,000 people landing and spending 1-3 minutes on your “About Us” page. Thank you for such essential tips. Thank you for reading! Thanks for your comment. there is nothing useless data..thanks a lot. First, look at your customer base — the people who have already bought from you. Need jewelry marketing ideas for your blog? All Products Manufactured in our USA Printing Plant • Over 260 Hard-Working Employees • 69,800 Square Foot Facility in Clearwater, Florida. That’s why getting reviews (#15) and making sure your website is set up to capture leads is 100% worth your time (and it’s less complicated too.). However — the most important metric to track? Make a list of keywords (like I mentioned in #14) that your prospects may use when googling for a jewelry store (just like yours), and include those keywords in both your blog and website pages. With your customers’ permission, share these photos and videos on your own marketing channels to inspire others to purchase. Simply copy / paste these hashtags and get more likes and sales! Here are some tips for jewelry marketing photography: But if you have a bit of budget to spend on a product photographer (to save yourself time), you can find one on Photosesh or Smartshoot where you can find someone local and see reviews and samples of their work. When you’re ready to promote your jewelry business, give us a call at 800-628-1804 for a free consultation! Why not put a pop-up or lead capture form on that “About Us” page to capture more of the leads who read all about you and turn them into tangible leads you can actually contact and invite in to your store! You also want to take the time to RESPOND to negative reviews. Jewelers can generate big profits from each jewelry show by using marketing postcards to draw the right crowd. With it, your jewelry store can simultaneously target prospects with: Essentially your jewelry store marketing will be shown EVERYWHERE your prospects already spend their time, generating the following: Watch the Everywhere Small Business video to see how exactly this program can increase your jewelry store marketing exponentially starting now. And neither will your BEST sales person. Celebrate your customers by recounting what your jewelry means to them. Glad you liked it! Which is NOT what we want considering Google is the #1-used search engine in the U.S! To be seen in the best light possible – speaking of which…, Showing off your jewelry isn’t just a matter of having photos —. And while we’re on the subject of marketing jewelry online…. Using jewelry ads that work — aka: POSTCARDS! If your brand does not have a social media presence, make it a priority to set up accounts on Facebook, Instagram, and Twitter. Google ads (across thousands & thousands of internet websites), Calls to your business (that we track for you), Clicks to your website (we track these too! Nice blog, I found useful information on topics. ), Models (or family members) wearing your jewelry, Contests or giveaways you’re running (to promote people coming in!). So you need to make sure you have this data entered correctly, specifically: You’ll also manage and respond to any Google reviews from your Google My Business account — more on why reviews are important in #15. Here are some tips to increase your website’s SEO: SEO is not a one-shot deal — much like marketing in general! You PAY for each click (hence the name PAY-PER-CLICK). It’s probably worth it to hire a PPC professional to do it for you. Only TRACKING will show you what parts of your jewelry store advertising creates leads (and sales) for your store. Imagine you’re wanting to purchase an engagement ring for your fiancé. Get LOTS of 4- and 5-star reviews of your jeweler store online! Thanks a lot. When customers see your brand engaging with real people, it helps to validate your social presence and humanize your brand. When a prospect calls your business, you don’t want to waste the call. Here are some characteristics to check for: Direct mail remains a time-tested jewelry marketing tool — yes, even in our digital age! So handle the review well, and they could turn into a happy customer! Write out the copy with the relevant hashtags in advance, then use Buffer for marketing automation . Get creative and create a special offer you can use to drive in new prospects (and customers) to buy from you. opal jewelry), Create irresistible deals at great prices (like an earring, ring, & necklace set), Find the correct contact person (editor of a specific area of the magazine), Email them your info including pictures of your store and product, Offer to do a giveaway with them as incentive, Reach out to them more than once (they probably get TONS of emails! 95% of your prospects will visit your website BEFORE making any decision to buy from you (or not). If you haven’t already designed your social media marketing plans for Christmas and are on a hunt for simple and easy ideas for your brand, then you’re reading the right thing. Reward these loyal customers with discounts, gifts with purchase, exclusive offerings, and private sales to keep them posting. To get the most leads (and sales) from your jewelry marketing strategies, you need to capture the identity of those interested prospects so you can follow up with them, to keep your business top of mind so when they want a special gift — or need your jewelry repair services — you’re the one they call! 1. You need HIGH QUALITY photos to capture the intricate details of your diamonds and gems. If you have some extra budget, you could also run a paid ad with them, but magazine advertising can get expensive fast, which is why we recommend direct mail + online ads first. Thanks for reading! When you spot a negative review online, make sure to comment on it and respond with a sincere apology and offer to remedy whatever occurred that was dissatisfactory with their experience. I’m glad you found it useful! The most clicks isn’t necessarily the best result. FREE report: 128 PROVEN special offers to steal for your next jewelry marketing campaign. Make it easy on whoever works by your phone by using a new caller sheet — an easy-to-use sheet that helps your customer service person, sales person, or you get ALL the necessary information from the prospect about what jewelry marketing strategies they received or saw. Social Media marketing strategies to turn the potential buyers ... Instagram or Pinterest. What helpful content can you write about that will prove you’re a credible jeweler? When you send a postcard in the mail, your prospects can see your marketing immediately pop out of the mail stack —. Meaning, your business may end up showing up LESS in Google searches —. Here are some marketing ideas for Compliment Day: Show another business some love on their social media or Yelp page. , If people that write articles cared more about writing great material like you, more readers would read their content. When prospects see positive reviews, they’re 90% more likely to trust and buy from you, according to research. The interesting thing here is that there’s really an endless amount of ideas for you to use when it comes to posting on social media. What other businesses have customers who may want to buy from you? Social media is also a good channel of digital marketing for jewelers. I’m so glad you found it helpful! Which products you sell (and services you provide), That they have GORGEOUS products for sale, How to contact them (just click “Contact” on the right! Another benefit to keeping your business’s information totally up-to-date is you’ll be found easier on Google Maps which is especially crucial for local jewelry store marketing. 1. So here’s 21 ideas for social media content to help you shake things up. I recommend circling dates on your calendar for the year, giving yourself actual deadlines to order your jewelry store marketing postcards by so you don’t forget — or market too late. Think a blog is optional in terms of your jewelry advertisement ideas? Well, that new caller sheet (from #23) is one way! Having an attractive logo professionally designed for your jewelry marketing works for 2 reasons: Put yourself in your prospect’s shoes for a moment…. Thank you for reading! You can also feature your special offer ON your lead capture form to entice prospects to give you their contact information —. Take this case study of one of our clients as an example: William Effler Jewelers in Cincinnati, OH ran a postcard campaign promoting a 25-50%-off special offer that brought in an extra $25,000 in sales for their store’s 93rd anniversary sale. Thank you so much.https://www.wishfresh.com/. When it comes to brand message, people trust their friends more than your marketing team. Make Your Social Media Profile Attractive You can create a giveaway of a jewelry piece you have for those who give you referrals, such as: Refer a friend, and enter your name to WIN this $900 pair of ruby earrings! And the best direct mail to show off your jewelry store marketing? Here are some tips on what to post on social media: Close-up photos of your jewelry (remember #1) Pictures of your shop; Photos of your team (even if that’s just you!) I’m so glad you found it helpful! Generated $8,000 in revenue from a $905 postcard campaign! And with free email marketing systems like Mailchimp, it’s just a matter of drag and drop to send out gorgeous emails —. Above are the TOP results for Cleveland jewelers when I googled for that exact search term. You can MATCH your Facebook ad’s special offer and design with that of your direct mail campaign. FYI, it’s against Google’s policy to outright solicit reviews from clients, so one way to add the Google review request in your email signature is like this: “Have feedback about your experience with us? Enter your email here to receive this limited-time offer! When it comes to jewelry businesses, the social media websites that you should choose to focus on are those that emphasize imagery and visuals are going to give you the most traffic and success. Managing a PPC campaign can feel like a full-time job — but as a jewelry business owner, you already have one (or 5)! One of the most important elements of your jewelry store marketing is to WHOM you advertise…. And other local ones specific to your city! If someone uses Google Maps to search for a local jewelry business, your correct and updated information on the internet (including Google My Business) will enable your ranking in Google Maps to be higher than those other jewelers who don’t take the time. If you don’t respond quickly to phone calls, emails, and inquiries that come in from your website, you’re leaving money on the table. 50% of jewelry that’s purchased online is diamonds: Got any of those you want to sell from your jewelry case? . And, unless they are done exceptionally well, won’t help your brand stand out. You can offer a referral discount to businesses you partner with as well, such as, 15% off anything in your store if they refer you $500 worth of business. And any signage or other promotion you do. really awesome. In fact, when one of our clients diligently marketed their jewelry store, they ended up generating $22,000 in sales. By remaining active on social media and celebrating your customers, even small retailers can compete against the bigger online players. Today, you can surf and shop the internet for a number of e commerce jewelers (like BlueNile.com) or head to big-box stores (like Costco) to buy a diamond ring. Make sure you are set up to receive real time alerts for prospect emails as well as contact form (and lead fill-in form — #10!) Glad you found it helpful, Naman! It’s a huge opportunity for jewelry marketing companies and running jewelry ads that work to grow your business. It is absolutely my pleasure to help you grow your business! Just reward your current customers who give you referrals…. When you’re done helping a customer purchase a beautiful ring, necklace, or bracelet, tell them you’d appreciate a review online if they’ve enjoyed your store and their experience. As customers begin to post photos with your hashtag, pay close attention and make an effort to “like” and “comment” on all submissions. ), Any specials you have running (like anniversary sales). We use this in our Everywhere Small Business program so that business owners can not only hear how their prospect calls are handled…. Make sure you’re WEARING your jewelry because that’s the best (and cheapest) way to show off your gorgeous products every day and everywhere you go! Don’t assume your customers know you’re wanting to grow your business with new customers. It’s called Everywhere Small Business. By doing so, you will uncover a trove of powerful marketing assets. Leverage your online brand advocates instead of relying on traditional word-of-mouth marketing. So if your prospects enter “[Your City] Jewelers” (aka Cleveland Jewelers) into Google, your website will rank higher in Google to the degree that your website pages have the keywords “Cleveland Jewelers” in them (as well as other factors that are more complicated that we won’t get into detail on here). Market with your customer stories instead of relying on your store’s family legacy. That’s why we put together the best 26 jewelry marketing strategies here for you — have at it! But instead of emailing and calling them every single day, you can use email marketing to automatically follow up with this lead for you. Register for a FREE Google My Business account. This information gets pulled from data YOU enter in your free Google My Business account. See how the first organic listing for a jeweler (in the above search example) comes AFTER those Google Maps results. 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